Terra's GR-1 blends road speed with off-road grip, but its groupset and geometry jargon lost first-time gravel buyers. Docent labels every part in plain language, so the build sells itself.
The story
Gravel is the fastest-growing category in cycling — and the most jargon-heavy. Terra's GR-1 wins on a thoughtful build, but terms like 'sub-compact 1x groupset' and 'progressive geometry' meant nothing to the new riders fuelling that growth.
Docent turned the GR-1's studio photo into an explorable build sheet. Shoppers click the drop bars, the cassette, the tires — and get a confident, accurate answer. Terra's pages now read as clearly to a buyer as to a bike mechanic, and to AI shopping agents too.
First-time gravel buyers used to bounce to forums for answers. Now they get every one on our page — and they buy.
How it works
No design team, no developers, no new platform to learn.
Paste a product page URL and Docent pulls the images automatically — or upload your own.
Docent detects and names each part, then drafts a plain-language explanation from your specs.
Approve or tweak labels in a visual editor. You decide exactly what ships to customers.
Publish a hosted page, share the link, or embed the experience right on your product page.
Pricing
Publish one interactive product at no cost. Add more whenever you're ready, billed monthly.
White Glove setup free — limited timeProve it on one product
Roll out across your catalog
For large teams and large catalogs
FAQ
Docent has an exciting lineup of features in development, shaped directly by feedback from our clients. These are currently being tested with select partners and will be rolling out to everyone in the coming months.
Book a demo and we'll rebuild one of your products as a Docent experience — your first one is free.
Book a demo